A sly billboard outside a vape shop at 202 Mott Street in Manhattan — very much the stomping grounds of the downtown actress, model and part-time brat summer muse — boasts Fox as “Cece” from Specter Realty, the #1 realtor in New Jersey, along with a website and phone number.
Of course, this is actually a nifty new ad from Neon and Steven Soderbergh’s haunted house film Presence. (“Specter Realty” is a nice touch.)
The phone number (908-905-cece) connects to a voicemail and a rep from Neon tells me they’ve received over 1,500 messages. Most are from people in on the joke, playing around “in character” with Cece, somewhat remarkably, since no one calling had seen the movie when The Hollywood Reporter reached out last week.
“Hi Cece, I’m waiting to hear back.